Equalyte. Hydration for Horses

We were approached by Ben, from Aqualyte, to assist in developing a brand and visual identity for their new electrolyte product. Equalyte is a hydration solution that encourages horses to drink, preventing dehydration by replacing the fluid and critical electrolytes lost in sweat. Due to the mechanisms that trigger the thirst response in horses, dehydration and its effects on their health and performance is a major issue.

The visual identity is comprised of highly emotive photography with a distinct colour treatment that ties the brand together. Strong bold typography and contrasting minimal water ripples offer some space within the design and speak openly and honestly to the target market.

ServicesArt Direction, Design, Branding, Packaging, Print,

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