Recognise Respond Reverse

A not-for-profit based project to promote awareness and community access to Naloxone, an opioid reversal medication that can quickly and effectively save a life during an overdose.

As part of a collaborative team and working with the Pennington Institute, a strong graphic solution was developed to catch people’s attention and bring some awareness to this taboo topic. The outcome reflects the somewhat messy and indulgent nature of drug use, while the bright and bold colours portray the matter in a different light to the usual dark and grungy aesthetics of existing drug awareness campaigns.

The deliverables for this project included the development of the visual identity, printed collateral, posters, cards, badges and stickers, as well as a full collection of digital marketing assets.

ServicesBrand Identity. Creative Direction. Graphic Design. Illustration. Print. Poster Design. Digital Design.

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